Services
We are the "Matchmakers of tomorrow" who plan, design and build physical and social environments to enhance connections between people. We stimulate more shared creative interaction to open opportunities for new insight and help build your brand, while engaging people in a way that is meaningful. This in turn creates enthusiastic fans with genuine affinity for your services, products and place.
Think of Apple's retail outlets, they're more like clubs or public parks. We find people act differently there for an experience unlike that of any other store: they meet, hang out or play with the latest gadgets for hours, maybe even ask each other out on a date! Partly by giving access to products for hands-on use and face-to-face customer support, and largely by innovative design the stores form an engaging backdrop for interaction.
Moving beyond the retail experience, imagine your workplace or doctor's clinic, an old stamp museum or even a technology company being transformed into a place for positive, relaxed, creative interaction. Opportunities are being missed in most business environments everyday. They don't need to be dull, barren, and uninspiring!We believe that designing for more service-friendly, sociable and collaborative environments is no longer a fad but a necessity in order to maintain and build stronger relationships with clients as well as to engender increased loyalty and job satisfaction of employees. The most successful brands are places for socializing. We see our job as helping to start an ongoing dialogue that - through a compelling mix of seamlessly connected products, services, experiences, spaces, and interactions translates into greater curiosity and learning for the former, productivity for the latter and well-being for all.
Remember every time your customer or one of your employees interacts with your business, there is an opportunity to create a stronger relationship. We help you to better your odds. You can make the experience positive if you choose MusAfair.Our Approach
At MusAfair, we take a human-centered research and design approach that we apply to a range of challenges, from themed attraction planning, public space networks to retail experiences. We fill everything with life and activity. How?
We start by closely examining the behavioural dynamic between people inside the company and your customers. This process involves experience designers and researchers to build an understanding of what people really think and what really underlies their motivations and actions. The team looks at all aspects that directly affect their experience and identifies new ways to engage people and to grow your relationships and business.
The results gained provide us with new insights to create inspiring concepts on how to be more innovative with your service offering and setting or company/ group culture. We then take the most appropriate design direction for your project and work with architects, engineers and designers to get it implemented.